Meet Shannon Schulz

With decades of experience at the intersection of market research, brand strategy and creative ideas, Shannon develops research for brands and advertising agencies that brings new and deeper understanding to key decisions, from initial brand positioning to final creative execution...and points in between.

Prior to establishing her own research practice, Shannon led the consumer and brand research practice at GSD&M advertising in Austin, TX. While there, she partnered closely with strategists, creatives, and brand marketing clients to deliver actionable qualitative and quantitative research for a wide range of brands- from White Castle to Southwest Airlines to Ross Dress for Less and many more. Her colleagues and clients credit her with being a thorough, detail-oriented researcher who is as comfortable and skilled at moderating an face-to-face 1:1 interview as she is constructing a survey that thousands of people will engage with all around the country.

HELLO!

Shannon works hands-on with every project, designing thoughtful questions, listening to answers with a blend of curiosity and empathy, engaging other best-in-class partners when needed, and providing deliverables that are clear and actionable.

"From our first meeting, it was clear
that she brought a rare combination of skills: tremendous research acumen coupled with outstanding communication skills. Her ability to extract insights from data and construct understandable and compelling stories proved invaluable."
- Bo Bradbury
SVP Managing Director, GSD&M

"Shannon is my first call on any pitch or project because of her ability to be
proactive and adaptable as a researcher."
- SVP, Director of New Business

"Whether we need to design original
research that will help us develop a brand positioning, create an idea lab for product development or cultivate a community of people to provide campaign feedback, Shannon always looks for new ways to gain insights."
- Carrie Hines
VP Client Solutions, PMG

Meet Shannon Schulz

HELLO!

Shannon works hands-on with every project, designing thoughtful questions, listening to answers with a blend of curiosity and empathy, engaging other best-in-class partners when needed, and providing deliverables that are clear and actionable.

"Shannon is my first call on any pitch or project because of her ability to beproactive and adaptable as a researcher." - SVP, Director of New Business

"Whether we need to design original research that will help us develop a brand positioning, create an idea lab for product development or cultivate a community of people to provide campaign feedback, Shannon always looks for new ways to gain insights." - Carrie Hines VP Client Solutions, PMG

"Shannon is my first call on any pitch or project because of her ability to be
proactive and adaptable as a researcher."
- SVP, Director of New Business

"Whether we need to design original
research that will help us develop a brand positioning, create an idea lab for product development or cultivate a community of people to provide campaign feedback, Shannon always looks for new ways to gain insights."
- Carrie Hines
VP Client Solutions, PMG