WHAT WE DO
Every research question requires a careful consideration of which methodology or methodologies is/are best suited to
bring forward the most interesting, actionable answers. In order to help match your questions with the best methodology,
we offer both qualitative and quantitative research consultation.
Qualitative Research
We use a variety of qualitative research methods to listen to and learn from the audiences that matter to our clients' brands: Customers, Prospects, Influencers, Employees, Stakeholders and beyond.
Based on the topic and desired tone of the conversation, we custom select the methodology/methodologies that will best help us unlock the opportunities and understand the challenges that exist for our clients' brands, including:
One-on-one interviews*
Dyads/Triads/Focus groups*
Friendship groups*
Intercepts
Online journaling/diaries
*May be conducted either in-person or online
Topics We Tackle
In our work with brand marketers and advertising agencies, we specialize in qualitative research focused on:
Brand Equity/Brand Immersion
Brand Positioning Exploration
Product Name Exploration
Brand/Product Claims Exploration
Creative Territory/Campaign Exploration
Specialty Topic Deep-Dives
Quantitative Research Consultation
In partnership with a small group of quantitative research specialists, we consult on the design, analysis and reporting of quantitative market research studies including:
Attitudes, Awareness & Usage (AAU)
Brand Health Tracking
Brand Positioning/Product Naming or Claims Validation
Copy Testing
Employee Engagement
Specialty Topic Deep Dives
